The Attriqs blog: articles, guides, and playbooks on marketing attribution, ROAS, and data-driven marketing.
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Eight attribution mistakes that quietly inflate ROAS and misallocate spend. Plain-English fixes for marketers tired of dashboards that disagree.
Incrementality testing measures the revenue your ads actually caused, not the revenue ad platforms claim. Learn the three main methods and when to use each.
Analytics tools like Mixpanel, Amplitude, and Heap track user behaviour but can't connect marketing spend to revenue. Learn why attribution requires a different approach.
Attribution data can be sliced by channel, campaign, keyword, and more. Each dimension answers a different question. Here's when to use which, and why you need all of them.
Channel-level ROAS tells you where to spend. Campaign-level attribution tells you exactly which campaigns within each channel are delivering, and which are wasting budget.
Every ad platform tells you it's delivering great ROAS. But when you add up the numbers, they don't match your actual revenue. Here's how to get an independent, channel-level view of what's really working.
Multi-touch attribution assigns credit to every marketing touchpoint in a customer's journey, not just the last click. Learn how it works and why it matters for your marketing spend.
Agencies that rely on platform reporting to prove their value are fighting a losing battle. Here's why independent attribution is the competitive advantage agencies need.
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