The Attriqs blog: articles, guides, and playbooks on marketing attribution, ROAS, and data-driven marketing.
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From 1 September 2026 Google began upgrading many Search campaigns to AI Max automatically. What changed, what Google's own performance claims do and do not prove, and how a small business can check whether AI Max is producing customers rather than just conversions.
Most attribution software was built for online stores and priced for teams with analysts. Five questions that decide whether a tool can see a business that closes on calls, chat and forms, and whether you can afford to keep it.
Wondering if you need a CRM? Seven operational signs your business has outgrown spreadsheets for sales, and what changes once you switch.
Platform ROAS says every channel is winning. MER says the month lost money. Here is the mechanism behind the gap, and the third number that settles the argument.
AI agents in your CRM come in two kinds: assistive (draft, suggest) works today; autonomous (act, close the loop) rarely does. How to tell them apart.
Third-party cookies did not die on schedule, but cookieless attribution still matters. Here is what actually changed, what did not, and how to measure reliably.
A tactical playbook for proving marketing works to finance: the three numbers to bring, the four objections to expect, and how to run the meeting.
Apple's App Tracking Transparency rewired digital attribution. Here is what changed, how ad platforms adapted, and which measurement approaches still work.
Eight attribution mistakes that quietly inflate ROAS and misallocate spend. Plain-English fixes for marketers tired of dashboards that disagree.
Incrementality testing measures the revenue your ads actually caused, not the revenue ad platforms claim. Learn the three main methods and when to use each.
Analytics tools like Mixpanel, Amplitude, and Heap track user behaviour but can't connect marketing spend to revenue. Learn why attribution requires a different approach.
Attribution data can be sliced by channel, campaign, keyword, and more. Each dimension answers a different question. Here's when to use which, and why you need all of them.
Channel-level ROAS tells you where to spend. Campaign-level attribution tells you exactly which campaigns within each channel are delivering, and which are wasting budget.
Every ad platform tells you it's delivering great ROAS. But when you add up the numbers, they don't match your actual revenue. Here's how to get an independent, channel-level view of what's really working.
Multi-touch attribution assigns credit to every marketing touchpoint in a customer's journey, not just the last click. Learn how it works and why it matters for your marketing spend.
Agencies that rely on platform reporting to prove their value are fighting a losing battle. Here's why independent attribution is the competitive advantage agencies need.
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