Guides
In-depth, evergreen guides on measuring your marketing with attribution and closing more deals with a CRM. Read them end to end, or dip into the section you need.
Attriqs Attribution
Measure what drives revenue
Foundations
What Is Marketing Attribution?
The full primer on marketing and digital attribution. Models, dimensions, and how to get started.
Read guide →Why Attribution Matters
The financial, budget, and organisational case for getting attribution right.
Read guide →What Is ROAS?
Return on ad spend explained. How to calculate it, what good looks like, and why platform ROAS misleads.
Read guide →Attribution Models Explained
Every major model, from last click to multi-touch to MMM. How each splits credit and when to use which.
Read guide →Measurement Deep Dives
Multi-Touch Attribution: Complete Guide
How conversion credit is distributed across every touchpoint, the six models in depth, and how to implement MTA.
Read guide →Marketing Mix Modeling: Complete Guide
Statistical incrementality, Bayesian vs Ridge vs Ensemble approaches, response curves, and budget optimisation.
Read guide →LTV Cohort Analysis: Complete Guide
Cohort curves, retention, LTV by acquisition channel, and why first-order ROAS is a trap.
Read guide →Reported vs True Incremental ROAS
Every platform over-reports. Here is how to measure the revenue your marketing actually caused.
Read guide →DNI Call Tracking: The Complete Guide
How dynamic number insertion works, why it matters, and how to attribute phone calls to the campaigns that drove them.
Read guide →Attriqs CRM
Close more deals
Buying
CRM for Small Business: A Practical Buyer's Guide
Everything a small business needs to know before buying a CRM: must-have features, what to skip, and how to choose one your team will actually use.
Read guide →How to Choose a CRM: A Step-by-Step Buyer's Checklist
A practical, step-by-step checklist for choosing the right CRM for your business - covering features, cost, adoption, and red flags to avoid.
Read guide →CRM vs Spreadsheet: When to Make the Switch
Still tracking leads in a spreadsheet? Learn when a CRM replaces it, what you actually gain, and how to switch without the usual headaches.
Read guide →Sales Process
Sales Follow-Up: How to Build a Cadence That Converts
Learn how to design a sales follow-up cadence that gets replies and closes deals - timing, channel mix, personalization, and automation explained.
Read guide →Sales Pipeline Management: Stages, Metrics, and Best Practices
Learn how to define pipeline stages, track the right metrics, and practice daily pipeline hygiene so your deals keep moving and your forecast stays honest.
Read guide →CRM Automation: What to Automate (and What Not To)
Learn what CRM automation actually means, which tasks are worth automating, common pitfalls to avoid, and how to get started without overcomplicating it.
Read guide →Lead Management: From First Touch to Closed Deal
Learn how lead management works - capture, qualify, nurture, and convert leads - and how a CRM makes the whole process faster and more consistent.
Read guide →Questions Beyond the Guides?
Chat with the team to talk through attribution, your CRM, or jump straight into a product walkthrough.