Optimize Every Dollar
Data-driven budget allocation across channels. Response curves, scenario planning, and push optimized budgets directly to your ad platforms, backed by marketing mix modeling.
Optimal Spend Allocation
Optimal Spend Allocation by Channel
The optimizer analyzes your marketing mix model results and recommends how to distribute your budget across channels to maximize total revenue. See your current allocation versus the recommended allocation and the projected revenue difference.
- MMM-powered recommendations based on your actual channel performance data
- Current versus optimized allocation comparison with projected revenue impact
- Per-channel spend recommendations with clear rationale from response curves
- Run history tracks model evolution so you can compare results over time
Scenario Planning
Scenario Planning with Spend Multipliers
Adjustable spend multipliers let you model what-if scenarios before committing budget. Increase total spend by 20%, cut a specific channel, or shift budget between channels, and see the projected revenue impact immediately.
Push to Ad Platforms
Push Optimized Budgets to Your Ad Platforms
Once you have an optimized allocation, push the budgets directly to your connected ad platforms. Preview the exact changes before applying, and every push is recorded in a complete audit trail.
Stop Guessing. Start Optimizing.
Contact us to discuss how Attriqs fits your attribution needs.