From Deployment to Optimization
Five steps to understanding what actually drives your revenue.
Deploy
Add a lightweight tracking snippet to your website, either directly or via your tag manager. The snippet captures sessions, UTMs, referrers, and page views without slowing your site.
- Simple copy-and-paste setup or tag manager deployment
- First-party tracking that works across all browsers
- No impact on page load speed
- Works with any website or e-commerce platform
Track
Sessions, form submissions, phone calls, and chat conversations are automatically captured and stitched to a persistent first-party identity, even across return visits weeks apart.
- Cross-session identity stitching
- Automatic UTM and referrer capture
- Phone call attribution via dynamic number insertion
- Chat attribution across 8+ platforms (auto-detected)
- Survives ad blockers and browser privacy restrictions
Map
Easily integrate your ad platforms for automatic spend import. Upload offline sales and transactions via CSV. Revenue flows into attribution automatically.
- Easily integrate Google Ads, LinkedIn Ads, Meta, and more
- Shopify transaction sync
- CSV upload for offline sales and manual transactions
- Multi-location expense management
- Revenue mapped to touchpoints automatically
Model
Run six multi-touch attribution models side-by-side to see how credit shifts between channels. Then run marketing mix modeling with three approaches to understand the true impact of each channel on revenue.
- Last Touch, First Touch, Linear, Time Decay, Position Based, Full Path
- Marketing mix modeling: Bayesian, Ridge, and a proprietary Ensemble method
- Response curves showing diminishing returns per channel
- 13-week forward revenue forecasts
- AI Insights and MosAIc™ Chat interpret results in plain language
Optimize
The budget optimizer recommends the optimal spend allocation to maximize revenue. Review the recommendations, then push updated budgets directly to your connected ad platforms with a full audit trail.
- Optimal budget allocation by channel
- Adjustable spend multipliers for scenario planning
- Push optimized budgets to ad platforms with preview
- Complete audit trail of every budget change
- Track model evolution with full run history
Privacy by Design
Every architectural decision puts your data privacy first.
First-Party Only
All tracking uses first-party data. No third-party cookies or external tracking networks.
PII Hashed at Capture
Personal data is hashed the moment it enters the system. Masked by default in the dashboard.
Data Isolation
Every client workspace is physically separated. No data crossover between tenants.
GDPR & CCPA Ready
Cookie consent tracking, right to deletion, and data export built in.