Attribute Every Call and Chat

Dynamic Number Insertion replaces phone numbers based on visitor source. Confidence scoring, call-as-conversion events, and automatic chat attribution across 8+ platforms.

Dynamic Number Insertion

Dynamic Number Insertion

Your website automatically shows a different phone number depending on how the visitor arrived. Google Ads visitors see one number, organic visitors see another. Every call is attributed to the correct channel without any manual effort.

  • Automatic phone number replacement based on visitor traffic source
  • Cascading lookup: source + medium + campaign, falling back to source + medium, then source, then direct
  • Works with your existing business phone numbers, no new lines to manage
  • Configurable phone selectors for custom website layouts
  • Edge-cached number lookups for fast page loads
Attribution dashboard showing call and chat conversion data alongside digital channels

Confidence Scoring and Conversions

Confidence Scoring and Call-as-Conversion

Every call receives a confidence score based on session recency, cookie presence, and UTM data quality. Qualified calls automatically become conversion events in your attribution data, appearing alongside form submissions and transactions.

Confidence scoring based on session recency, cookies, and UTM quality
Filter reports by confidence level to focus on high-certainty attribution
Qualified calls auto-create conversion events with no manual data entry
Calls appear in Dashboard KPIs, Attribution, User Journeys, LTV, and Reports
Call medium and campaign align with UTM parameters for consistent reporting

Chat Attribution

Chat Attribution Across 8+ Platforms

The Attriqs tracker automatically detects and attributes live chat conversations to the traffic source that started the session. No manual integration needed; platform detection is built into the tracker.

Auto-detects Intercom, Drift, HubSpot, Zendesk, Crisp, Tawk.to, Tidio, and LiveChat
JS API hooks for Tier 1 platforms with DOM fallback for Tier 2
Chat events attributed to the same session and traffic source as page visits
Chat conversations appear alongside calls and form fills in attribution reports

Close the Attribution Gap on Calls and Chats

Contact us to discuss how Attriqs fits your attribution needs.

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