Marketing Mix Modeling, Three Ways
Bayesian, Ridge, and Ensemble modeling approaches with response curves, 13-week forecasts, and a budget optimizer that pushes directly to your ad platforms. All computed in your browser.
Modeling Approaches
Three Modeling Approaches
Choose the approach that suits your data and goals. Each method brings a different statistical perspective. Results are produced in seconds, not hours.
- Bayesian: Uncertainty-aware estimates with credible intervals for statistically rigorous results
- Ridge: Multi-objective optimization balancing model fit and stability
- Miqs Ensemble: A proprietary method combining multiple approaches for the strongest signal
- Results in seconds, no overnight batch processing or waiting
- Compare outputs across approaches to validate findings
Response Curves and Forecasts
Response Curves and 13-Week Forecasts
Visualize the diminishing returns curve for each channel and project revenue over the next quarter. Know exactly when additional spend stops generating proportional returns.
Budget Optimizer
Budget Optimizer with Ad Platform Push
The optimizer recommends the ideal spend allocation across channels to maximize total revenue. Adjustable spend multipliers let you model what-if scenarios, and you can push the results directly to your connected ad platforms.
Model Your Marketing Mix
Contact us to discuss how Attriqs fits your attribution needs.