UTM Management. Simplified.
Build, track, enforce, and archive UTM links across your entire organization. Taxonomy enforcement, compliance scoring, templates, short links, and QR codes, all in one place.
UTM Builder
Builder, Short Links, and QR Codes
Build UTM-tagged URLs with pre-configured taxonomy enforcement and auto-validation. Every link gets a branded short link and a QR code, ready to share across email, social, print, and paid campaigns.
- UTM builder with real-time naming rule validation and taxonomy enforcement
- Branded short links generated for every UTM URL
- QR code generation for print campaigns and offline tracking
- Prevent typos and inconsistencies before they enter your attribution data
- Bulk CSV import and export for managing hundreds of links at once
Link Registry and Compliance
Registry, Health Checks, and Compliance Scoring
Every UTM link is stored in a searchable registry with automated health checks and expiry management. Compliance scoring grades your UTM hygiene across all links, so rogue parameters and naming violations are caught before they pollute your data.
Templates and Taxonomy
Templates, Taxonomy, and Ad Platforms
Create reusable UTM templates for recurring campaign types. Taxonomy enforcement ensures every team member and agency uses the same source, medium, and campaign naming patterns, eliminating 'google' vs 'Google' vs 'gads' forever.