Know Your Best Customers
Lifetime value by acquisition channel, CAC payback periods, and cohort retention curves. See which channels bring customers who actually stay and spend.
Lifetime Value Analysis
LTV by Acquisition Channel
Go beyond first-purchase ROAS. See which channels bring customers who generate the most revenue over their lifetime, and which channels bring one-time buyers who never return.
- Lifetime value broken down by paid search, organic, social, email, direct, and every other source
- Blended CAC across all channels with per-channel comparison
- 12-month revenue projections based on current cohort behavior
- Channel quality scoring ranks channels by long-term customer value, not just volume
CAC Payback and Efficiency
CAC Payback Periods
Know how long it takes for each channel's customers to pay back their acquisition cost. Channels with short payback periods fund growth; channels with long payback periods need scrutiny or reallocation.
Cohort Retention Curves
Monthly Cohort Retention Curves
Track how revenue accumulates over time for each acquisition cohort. Compare whether customers acquired in January behave differently from those acquired in June, and understand the seasonality of customer quality.
Understand Your Customer Lifetime Value
Contact us to discuss how Attriqs fits your attribution needs.