Google Ads
The Google Ads integration connects your advertising account to Attriqs through a secure OAuth flow and keeps spend data synchronised every day. Campaign-level spend is pulled into the attribution layer, mapped to the channels defined in your account, and combined with revenue data to produce independent, multi-touch ROAS for your Google Ads investment.
What the Integration Does
OAuth connection with Google Ads and MCC (manager) accounts
Automatic daily spend sync at campaign level
Rule-based channel mappings with auto-detect from campaign names
Budget push from the MMM budget optimiser directly to Google Ads
Historical backfill on connection
Full audit log of every budget change pushed from Attriqs
What You Can Do With It
Independent ROAS measurement that does not rely on Google Ads self-reported conversions
Cross-channel attribution that compares Google Ads against Meta, LinkedIn, and organic
Budget reallocation decisions backed by Marketing Mix Modeling
Campaign-level spend tracking alongside revenue for accurate channel ROAS
Other Ad Platforms Integrations
View All
Meta Ads
Meta Ads spend tracking via manual entry or CSV import. Channel mapping to attribution data. Full support in marketing spend management.
Microsoft Ads
Microsoft Advertising (Bing) spend sync with campaign-level data, channel mappings, and budget optimisation support. Coming soon.
LinkedIn Ads
Easily integrate your LinkedIn Ads account. Spend sync across Sponsored Updates, InMails, Text Ads, and Video campaigns. Budget push from the MMM optimiser.
Ready to Connect Google Ads?
Talk to us about setting up the integration and what you want measurement to deliver.