Google Search Console
The Google Search Console integration brings organic search data into the attribution layer, so you can see which keywords drove clicks, sessions, and revenue alongside your paid channels. Organic traffic is rarely free in the opportunity cost sense, and measuring its revenue contribution is essential for balanced marketing investment decisions.
What the Integration Does
OAuth connection to Google Search Console
Daily sync of click, impression, and position data
Keyword-level attribution tied to attributed revenue
Branded versus non-branded segmentation
Landing page performance in the attribution context
SEO performance alongside paid for content strategy decisions
What You Can Do With It
Measuring organic search revenue contribution
Identifying high-value keywords for SEO investment
Balancing paid search against organic for branded terms
Content marketing ROI tracking through attributed organic revenue
Ready to Connect Google Search Console?
Talk to us about setting up the integration and what you want measurement to deliver.