Microsoft Ads
The Microsoft Ads integration brings Bing, AOL, and Yahoo search spend into the attribution layer, letting you measure the true ROAS of Microsoft Advertising campaigns alongside Google, Meta, and LinkedIn. Microsoft Ads reaches audiences that Google Ads does not cover, and dedicated attribution surfaces where that incremental reach is paying off.
What the Integration Does
OAuth connection to Microsoft Advertising
Automatic daily spend sync at campaign level
Rule-based channel mappings with auto-detect
Budget push from the MMM budget optimiser
Historical backfill on connection
Unified ROAS reporting across Microsoft Ads and other paid channels
What You Can Do With It
Independent measurement of Microsoft Advertising performance
Comparing Bing search ROAS against Google search
Budget allocation decisions that include Microsoft Ads in the mix
Channel diversity analysis for campaigns dependent on search
Other Ad Platforms Integrations
View All
Google Ads
Easily integrate your Google Ads account. Automatic daily spend sync, campaign-level data, channel mappings, and budget push from the MMM optimiser. MCC (manager account) support included.
Meta Ads
Meta Ads spend tracking via manual entry or CSV import. Channel mapping to attribution data. Full support in marketing spend management.
LinkedIn Ads
Easily integrate your LinkedIn Ads account. Spend sync across Sponsored Updates, InMails, Text Ads, and Video campaigns. Budget push from the MMM optimiser.
Ready to Connect Microsoft Ads?
Talk to us about setting up the integration and what you want measurement to deliver.